Having a website is a good idea for businesses and companies who want to have a niche in the worldwide web. Getting their businesses online can definitely bring several advantages to them. A website is the most effective and the cheapest form of marketing. Developing a website to promote your business is practically cheaper than promoting it in print or on air. By having a website, you save a great deal because development and distribution cost is extremely low.

Another is that a website is accessible globally; it is not only economical but it can also reach a bigger number of potential clients. Because you are accessible globally, you can compete with the big players in the net and gain the confidence of your target market. It allows an easy and safe communication between you and your clients because anyone who visits your site can contact you through your email anytime of the day. A website does not only maximize your exposure, but it also increases your sales and generates the profit margin you want for your business. A website is created through a process called web development.

Web development includes the overall creation of the website from the content, web page, web design, web programming, and the submission of the finished website to the major search engines. In web development, there are basically six major processes that are involved. These are planning, analysis, design, implementation, promotion, and innovation. In web development planning, several necessary information are defined like the target audience, the company objectives and goals, purpose, and policies for information development and use. After planning, web development analysis is done which involves checking of technical construction of the website through the use of validation of tools, evaluation of information consistency, and verification of correctness of domain information.

Next is the web development design which separates information into web pages, connects pages according to their use and how the online visitor will view them, provides information, navigation cues and context, and creates a consistent look and feel. When the design is finalized, web development implementation comes in to create an expandable directory and file structure, use the necessary HTML tools, use templates for supporting consistent look and feel, and check implementation in various browsers since online users do not always use the same browsers. After the site is implemented, it is submitted to major search engines for web development promotion and targets publicity releases for general online audiences, potential users, and existing customers.

And the last process, web development innovation means further improvement and maintenance for the website using testing, evaluation, and continuous update for the website, But this is optional, since some online businesses want to update and innovate their websites on their own.